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About Us

At Ski and Sports, our customers come first.

Our mission statement is:
"Building lasting relationships with our partners and employees while serving the recreational and travel community. Our core values shall be based on Honesty and Integrity and Service to the Community."

Ski & Sports opened in 1989 specializing in waterskis and Inboard Boats. We moved to our current location in 1990. Back then, Steve Williams was the slalom ski pro who established the pro shop. Since then the shop has expanded into all aspects of watersports as the industry has changed. 

Today, Ski & Sports is the home of industry-leading brands like Supra, Moomba, and Bennington. In 2023, the legend of Chris-Craft entered the Northwest Arkansas arena under the roof of Ski & Sports. We are so excited and honored to bring these amazing products to you! 

  • couple in a charming embrace

  • Steve Williams waterskiing

    ​Steve Williams

  • Reese Williams

  • Skye Williams (their pet Dog) laying down

    ​Skye Williams

  • Steve Williams waterskiing

Ski and Sports is conveniently located near the areas of Ft. Smith, AR, Fayetteville, AR, Joplin, MO, Eureka Springs, AR and Bentonville, AR.